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ENHANCING JAYCEE LANDINGWayne County, the city of Jesup, the Wayne County Board of Tourism, and others recognized what a valuable asset Jaycee Landing is for the community. However, there was a sense that opportunities to engage beyond the traditional users of the Landing were being missed. Discussions began about how to create educational environmental tourism opportunities and strengthen the connections to the Wildlife Management Areas and historic assets of the region. Community leaders sought the assistance of the University of Georgia’s Carl Vinson Institute of Government to more formally explore how they could improve and enhance the site. Because the Landing plays such a prominent role in so many community events, a plan addressing its future would need to be developed with broad community input. Institute of Government faculty recommended that the project partners use a strategic visioning process. Strategic visioning is a collaborative planning and decision-making process that relies on broad stakeholder participation with a focus on asset-based development to create a shared community vision, plan, and implementation strategy. Strategic visioning helps communities better understand their existing assets and more clearly identify priorities, both of which become the basis for planning.
There are three key steps in the strategic visioning process: building a better understanding of where the community is, creating a vision for where the community wants to go, and crafting a plan for how to get there.